As you’re sure to know, the installation market is a very busy one in this particular industry and you need to make sure you’re up to date with all new changes, new products and new ideas as they happen.
If your primary service is the installation of aluminium windows and doors, knowing the ins and outs of these products is an absolute must. Your clients are sure to have their own ideas about what they want and what they don’t, but unless they’ve undertaken certain projects before they’re unlikely to know which materials represent the best investment.
And that’s where you come in. Bear in mind that your customers are likely to look to you for information and advice, so you really do need to know all there is to know about the different products and materials available and which ones would be best for the job in hand.
When it comes to aluminium, windows and doors made using this material represent a solid investment and may well be the better option for some homeowners than something like wood.
Aluminium can help to meet energy efficiency standards, which is especially important to bear in mind these days when we’re finally starting to see the impact that human activity has been having on the planet. It can also help homes to reduce their carbon footprint by aiding the heating and cooling of homes during the summer and winter months.
It’s also a lot easier to recycle than other types of metal and is environmentally sustainable, so this little fact could help your customers make up their minds about how they’d like to spend their money.
It all really comes down to what your individual client cares about the most as to how you can sell your range of aluminium products. It might be that the fact that aluminium is very corrosion resistant and won’t swell, split, crack or warp over the years that encourages them to consider it as an option for their home.
Or perhaps it will be the cost that proves the most attractive factor. Those on a tight budget might find the fact that aluminium frames are a lot cheaper than other products on the market especially appealing.
Other ways you can scale your business, irrespective of materials and other goods your customers can spend their money on, include focusing on your communication skills.
Staying in touch over the lifetime of the job will impress your clients and help them know how the project is progressing and if there are any issues that need sorting out.
Managing expectations properly is the best way to keep your customers happy so make sure you’re in touch with them throughout the job, which will help you complete your project on time and under budget… reducing overall costs and potentially generating further business.
Find out about energy-efficient windows on the Energy Saving Trust website and get in touch with the expert REAL Aluminium team today to see how we can help you to grow your business.