If there are two products that have really taken off with homeowners in recent years, it’s aluminium frames and composite doors. Both have quickly become the UK’s favourite choices and now installers can take even greater advantage of their popularity with one of the leading names in aluminium products – REAL Aluminium – adding market-leading composite doors from Virtuoso Doors to its range.
With their levels of craftsmanship and quality taking door manufacturing to a new level, Virtuoso’s composite doors are among the best in the industry. Their addition to the REAL Aluminium range means installers now only need to deal with one supplier rather than several in order to offer homeowners a complete full-home installation.
“It’s part of our overall strategy to support installers by giving them all they need from one source,” says John Adams, REAL Aluminium’s customer service director. “We’re determined to lead the way in creating a product range that’s second to none and the addition of these superb composite doors goes a long way to achieving that goal. I think they’re a magnificent addition to our offering and one that any homeowner would be proud to own.”
A recent investment in the latest cutting-edge manufacturing equipment has enabled Virtuoso to not only craft each door with absolute precision but to also offer installers an extremely quick turnaround, which mirrors the added value customers receive from working with REAL Aluminium.
REAL Aluminium’s ultra-slim aluminium door frame is the ideal companion for all Virtuoso composite doors including Virtu-AL – the UK’s first aluminium textured, non-woodgrain finish composite door. Homeowners can now match their aluminium window frames with the REAL composite door frame to achieve a sleek, consistent aluminium look.
John adds: “These developments to the REAL Aluminium product range are a huge boost for our installer partners, helping them to really enhance their offering and bring more quality products to the homeowner. Time is money and installers don’t have time to shop around for all their products – the extended range from REAL Aluminium means they don’t have to. With all their aluminium products in one place and an incredible support package behind them, installers can look forward to selling more and growing their businesses.”