G17 Victory for REAL Aluminium

It was a victorious evening for REAL Aluminium when it clinched the winning trophy for ‘Promotional Campaign of the Year – Trade’ at the November G17 Awards.

The prize was awarded to REAL Aluminium for its fully integrated marketing campaign – ‘as easy as child’s play’ – which achieved incredible results in its first year. Sales of the REAL Aluminium range of aluminum fenestration products – comfortably the widest in the industry – eclipsed all targets with more than 500 customers coming on board in the space of just 12 months.

In awarding REAL Aluminium, the G17 judges’ comments were:

“A slick campaign with fantastic results.”
“Great use of multiple channels with a single message that spoke to the audience.”
“An award winning campaign!”

Claire Miller, marketing director of Customade Group – which owns the REAL Aluminium brand – collected the trophy.

Claire said: “Winning this award has topped off a phenomenal year for REAL Aluminium and we are so proud to take the winning title for our innovative trade campaign. Aluminium is a fast-growing market, but it’s more complex than PVCu and many installers need help to get it right. This campaign was all about breeding confidence among installers and underlining that REAL Aluminium is a solid and experienced partner for growth. The results of the campaign speak for themselves and our sales figures, which have far exceeded all expectations, prove that REAL is delivering for installers.

“REAL Aluminium has won some top industry awards already and this G Award is the pinnacle of our achievements, cementing our success in spreading the message that aluminium just doesn’t need to be complicated. It’s testimony, not just to the team that has worked so hard to make REAL Aluminium a success, but also to the many customers who have seen their businesses achieve significant growth as a result of it.”

REAL Aluminium delivered a fully integrated trade campaign across traditional and digital media to create a novel talking point in the industry. The campaign championed the capability of REAL Aluminium to slash lengthy lead times and inspire installers into the profitable world of aluminium. Featuring nostalgic childhood games that resonated with people, it successfully engaged with the industry and drove several hundred quality leads to the REAL sales team.

To find out more about the REAL Aluminium product range, please call 01453 826884 or email enquiries@customade.co.uk